A carefully designed website is what attracts attention from and inspires faith in potential consumers in the image-driven industry of real estate. And it might significantly impact your company.
But how is the design of a real estate website unique from other types of designs? What should it emphasize most strongly? What key elements do users notice when they visit a real estate website? What design strategy guarantees more user engagement?
A real estate website must ooze experience, sophistication, and competence in addition to having a large number of photographs and detailed listings. People are placing a lot of trust in you and want to be confident that it won’t be a miss. How do you do that? Read our latest post on creating a bespoke real estate website to find out how to effectively increase your online visibility and expand your clientele.
Types of real estate websites
Think about the type of business you conduct and how it may be reflected in your website before building a real estate one. Before beginning work, it is essential to choose the type of platform since different types of websites require different designs and UI/UX techniques and technologies.
Remember that the elements of the websites listed below may be combined on your particular website. Let’s have a look at the four categories of real estate websites that are typically available on the market.
Real estate directory website
A directory platform is a traditional real estate website that includes several homes for sale, purchase, or rental. Users are able to list their properties for sale to prospective purchasers under a variety of categories and criteria, such as Zillow or HotPads. The primary feature that sets them apart is a navigation and filtering system that allows users to browse through a number of possibilities.
Single property website
A single property website just offers one offers, as opposed to a directory that has several listings. This kind of website can be created very easily and quickly because it doesn’t require as much content, complicated tools, or ongoing high-level upkeep.
Realtors website
A realtor’s website offers in-depth information about the service provider, which helps to create a more personal and trustworthy relationship than a real estate directory does. The emphasis is largely on presenting a favorable picture of the realtor utilizing various design elements rather than necessary including listings or any type of services.
Rental property website
A rental property website displays the listings for rental homes or flats, much as a real estate directory website. Many real estate websites include both rental and property listings, although others specialize in the latter, such as Rentals.com or Zumper.
Consider the specifics of your real estate activity to decide the style of website you want to have. It will aid in avoiding pointless clutter and switching between project strategies, which can hamper the creation of websites.
How to design a real estate website
Acquire the domain name
Getting a domain name is one of the initial stages of building a website. The key component of your company’s branding that sets you apart from the billions of other websites is the address of your website.
You should visit a domain registrar, such as Hostinger or GoDaddy, and see if the desired domain name is accessible before registering it. If so, you can register and select the one with the best pricing for you.
The capacity to be remembered will grow with a memorable and catchy website name, therefore here are some suggestions:
- Make it easy to remember and reproduce
- Make the domain name reflect the type and details of your business
- Use a .com in your domain
- Include testimonials and biographies
- Add the content
- Include high-quality imagery
- Choose CMS
- Do the testing
Top 10 real estate websites
Joyce Rey
Joyce Rey’s platform, a model for real estate agent websites, contains each and every element we’ve covered, from a distinct testimonials page to the use of VR technology. The website is filled with exquisite graphics, and from the very first page, you are immersed in the world of LA’s opulent real estate homes, getting to know the staff, reading the news blog, and browsing the listings.
Dolly Lenz
An NYC-based real estate agency that sells opulent homes in the New York City region may be found online at Dolly Lenz. This website offers a lot of videos, room tours, high-quality images, and substantial information about the business and its creator, much like Joyce Rey’s website.
Zillow
There are other types of websites available besides those for real estate agents. A lot of people utilize real estate directories that publish listings. Zillow is among the most well-known instances.
Trulia
Another real estate portal that mirrors Zillow but takes a more individualized approach is Trulia. To obtain a better understanding of the location before purchasing or renting, you may use Google Maps to examine the street and explore the area, in addition to scheduling a visit or video chat with the owner or agent.
Realtor
Realtor is another dominant force in the real estate sector and has one of the largest property databases in the industry. Its impeccable image among realtors is furthered by the fact that it has a National Association of Realtor’s license.
HomeLight
HomeLight is more interested in finding you an agent who will handle whatever you’re going to do with the property based on your responses to a questionnaire than the other websites on the list. The built-in technology matches you with a broker who handled the most comparable property to yours. The website will locate an agent for you if you’re purchasing a house who is the most knowledgeable about the area you’re contemplating.
Rentberry
Rentberry, as its name suggests, has a stronger focus on renting than the other websites on the list (including international options). It also has a huge selection of listings that are based in New York City.
Core Real Estate
When you approach a website, the first thing that catches your attention is a beautiful film highlighting the beauty of New York and its stylish and high-class residences. This is an example of how Core Real Estate website design manages to be both imaginative and polished.
Parkbench
Parkbench is more of an effort to strengthen bonds among the communities than a typical real estate website. The platform facilitates meaningful interaction between local company owners, residents, and real estate brokers.
Landwatch
The examples given above all pertain to renting or buying homes, but what about real estate websites that assist with buying land? LandWatch is the finest website to use if you want to acquire a plot of land to build your own home on, create a farm, ranch, or hunting grounds, or for any other investment objectives.
